Review Policy
Effective Date: November 27, 2025
At Zellaro Tile, we value authentic customer feedback. This policy outlines how we collect, verify, and moderate reviews to ensure they are genuine and helpful to our customers. We are committed to maintaining the integrity of our review system by actively detecting and preventing fraudulent or spam reviews.
1. Review Collection
We collect reviews exclusively from verified customers who have purchased products from Zellaro Tile. After your order is delivered, you may receive an invitation to leave a review. Reviews can only be submitted through our official review collection channels, ensuring that feedback comes from genuine purchasers.
2. Verification Process
To ensure authenticity, we verify reviews through the following methods:
- Purchase Verification: Reviews are linked to confirmed orders in our system. Only customers with verified purchases can submit reviews for specific products.
- Email Verification: Review invitations are sent to the email address associated with the order, ensuring the reviewer is the actual purchaser.
- Order Matching: We verify that the product being reviewed matches the product that was ordered and delivered.
3. Fraud and Spam Detection
We employ multiple measures to detect and prevent fraudulent or spam reviews:
- Automated Screening: All reviews are screened using automated systems that detect suspicious patterns, including duplicate content, unusual submission rates, and known spam indicators.
- IP and Device Analysis: We monitor for multiple reviews submitted from the same IP address or device that are not associated with legitimate separate orders.
- Content Analysis: Reviews are analyzed for generic or templated language, irrelevant content, promotional material, or content that does not relate to the product or purchase experience.
- Timing Patterns: We flag reviews submitted before product delivery or in unusual patterns that suggest coordinated inauthentic activity.
- Manual Review: Flagged reviews are manually reviewed by our team to make final determinations on authenticity.
4. Prohibited Content
The following types of reviews will be rejected or removed:
- Fake reviews not based on a genuine purchase experience
- Reviews submitted by competitors or their affiliates
- Paid or incentivized reviews (except for verified discount codes provided by Zellaro Tile)
- Reviews containing spam, promotional content, or external links
- Reviews with profanity, hate speech, or discriminatory language
- Reviews containing personal information about employees or other customers
- Reviews that are duplicated across multiple products
- Reviews unrelated to the product or purchase experience
5. Review Moderation
All reviews undergo moderation before publication. Our moderation process typically takes 1-3 business days. We do not edit review content, but we reserve the right to reject reviews that violate our policy. Both positive and negative reviews are published as long as they are authentic and comply with our guidelines. We do not selectively publish only favorable reviews.
6. Responding to Reviews
Zellaro Tile may respond to reviews to address customer concerns, provide additional information, or thank customers for their feedback. Our responses are clearly marked as coming from Zellaro Tile. We aim to respond to all reviews that raise concerns or questions in a timely and professional manner.
7. Reporting Suspicious Reviews
If you believe a review is fraudulent, spam, or violates our policy, please report it to us at info@zellarotile.com. Include the product name, review details, and reason for your concern. We will investigate all reports and take appropriate action.
8. Data Retention
Published reviews are retained indefinitely unless removed for policy violations. Review data, including verification records, is retained in accordance with our Privacy Policy. Customers may request removal of their review by contacting us, subject to our verification of identity.
9. Third-Party Review Platforms
In addition to reviews on our website, customers may leave reviews on third-party platforms such as Google. While we cannot control moderation on external platforms, we encourage customers to provide honest feedback and report any suspicious reviews directly to those platforms.
10. Policy Updates
We may update this Review Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Changes will be posted on this page with an updated effective date.
11. Contact Us
If you have questions about this Review Policy or wish to report a concern, please contact us: